Monday, June 21, 2010

Social Media

I understand how social media reaches out and connects you and your business with the world at large, especially with folks who are not yet old enough to be grandparents. At this time I am launching this blog, a Facebook page and a website, www.heronandcrowgardens.com. It has the potential to take up an amazing amount of time and then you have to work each day as well as do the books and advertise/network with customers who do not do social media. It strikes me as important to mull over the following when considering how to leverage social media:
  • No one potential client who will find their way to you, or keep up with you via social media will necessarily do so through your favored social media genre. My favorite genre is the web. However, I stand to lose out with a huge set of people if I choose to scoff at Facebook. 
  • A website and Facebook, while both electronic are hugely different experiences for the user. I like a well done website for its content and researchability (is that a word?). I like Facebook because I can get a snapshot of what my friends are doing all at once. My potential 27 year old client may far prefer to look at my portfolio on Facebook because that's where she happens to be anyway rather then navigate to yet another website etc... 
  • If I want to be competitive from a communications point of view, I need to make it easy and comfortable for my customers and potential customers to both keep in touch with me and view my work. The blog is for die hards!!
Finding a tool that one could post to all three sites (blog, web & Facebook)at the same time, or would make it easier would be fabulous! How about from my phone? Too much to ask? Probably not, but I'm actually old enough to be a grandparent so the social media thing does have a bit of a learning curve <;-).

No comments:

Post a Comment